From Bean to Cup


Sustainable Coffee is at the heart of what we do. Today, we’re one of the largest purchasers of Organic and Fairtrade labelled coffee in the world.


Our environmental and social responsibility is important to us. We’ve spent over 100 years working to improve the situation for coffee growers and the environment, and will continue to do so unquestionably.


We buy our coffee directly from coffee growing countries and only from approved suppliers that meet our strict criteria. Our Code of Conduct is based on international human rights and environmental issues, and has been signed by all our green coffee suppliers.


We’ve chosen to work with different types of certifications to ensure all our coffee is grown responsibly. We buy coffee that’s Fairtrade, Organic (KRAV, EU organic), UtzCertified, Rainforest Alliance Certified and combinations thereof. Our goal is for all our coffee to be 100% certified by 2016.

We discover the beans, see the farms and meet the farmers


By travelling to coffee growing countries, we can discover the very best beans, whether that means going to coffee auctions in Nairobi or traversing volcanoes in Guatemala. And by maintaining a close relationship with our farmers (some for over 50 years!), we can uphold the highest quality whilst ensuring workers are paid and treated fairly. For example, we do spot checks on adherence to our Code of Conduct.

We usually say from bean to cup, but everything really starts with the coffee plant. There’s a lot for farmers to think about before harvesting their coffee. We work with many different initiatives to improve the situation for coffee growers and have been doing this for over 100 years.


We buy our coffee direct from the countries in which it is grown and seek close collaboration with the growers.


We travel an average of 150 days a year to coffee growing countries to seek out the best tasting coffee and talk directly to the farmers, growers and pickers.


Did you know?


It takes about three years before the first harvest is possible, and only after seven to eight years will the bush provide an optimum harvest


One bush provides between 0.3kg and 1kg of finished coffee per year


Coffee bushes are sensitive to cold and require a warm and constant climate, the finest coffee comes from plantations over 700 metres above sea level

Transportation from the coffee plantations to our roasting houses has many stages and takes a long time. The coffee is first transported to a port. The growers’ geographical location and the condition of the roads and means of transport are a challenge at this stage of the procedure.


We are working in different ways to influence and improve these for both people and the environment. Most of the coffee is transported in bulk-loaded containers (about 21 tonnes per container), only about 10% is delivered in bags.


From the coffee growing countries the raw coffee is transported by boat to a big European port where the coffee is taken by railway trucks, which arrive right into our plant in Karlstad.


Did you know?

Building a new reception for bulk load raw coffee deliveries led to a saving of between 130 and 150 containers a year.

Since the beginning of the 1990s, we’ve implemented many measures to decrease our energy consumption.


We’re using green electricity from wind farms, we preheat the coffee before it’s roasted, and we reuse the energy that’s formed in the roasting process for the next roasting.


We’ve placed a big emphasis on developing more environmentally friendly packaging materials, without compromising on quality.


Did you know?


All our packaging solutions are adapted for recycling, and many are among the most environmentally friendly in the market.


20 years ago, we were the first to introduce aluminium-free packaging, which drove the whole of Sweden in the right direction.


Recently, we were the first to supply aluminium-free coffee capsules.



Once we have roasted and packed our coffee, it is sent off to the distribution centres of various wholesalers and customers. In Karlstad, Sweden we use a special procurement tool for sustainable transport operations, which takes into account the work environment, traffic safety and the environment. This helps us to select the right transport company.


Smart Deliveries


We have a very modern truck fleet and always work for an increased filling ratio in the cars. This, together with route optimization, leads to fewer trucks loading with us and by that also less transportation in total.


Less Paper


We work actively to rationalise our ordering, freight and invoicing processes. We now have digital solutions in all areas. This means that paper consumption is falling, both in our business and elsewhere.


Did you know?


Löfbergs coffee capsules are are packed in Italy and are now transported the trailers by rail for most of the journey. Contruibuting to further reducing the future impact of our transport operations. Our instant coffee is packed in PET can rather than Jar this reduces our transport weight by 90%

Even if we cannot directly affect consumption, there’s much we can do to influence and inspire our customers to care about people and the environment. We advise them on the different types of coffee, the choice of coffee machines, the methods of preparation and other aspects that are important to sustainability.


Did you know?
Our coffee production suffices for more than 10.5 million cups of delicious coffee, every day, all year round.

From cooperatives on mountainsides, to sports sponsorships in Karlstad, to working on community projects in the UK – it’s not just the large projects we get involved in, it’s also the local initiatives like Trees for Cities. After all, every little helps and as long as we’re contributing to these worthwhile projects, people’s lives will continue to improve.


Did you know?
We recently completed a 5 year project in the Solola region of Guatemala, where 300 coffee growers received technical training. This has enhanced both productivity and quality, which has improved the standard of living in a sustainable way.